Michelle Phan and Ipsy sucessfully hosted their first beauty convention, Generation Beauty, for beauty vloggers/bloggers last weekend. I am hopelessly addicted to beauty videos and makeup, so when I caught wind of this event a few months back I knew I had to go. I met up with a few friends and we had an awesome girls' weekend full of sampling beauty products, networking with brands, sitting in on workshops, mingling with youtube beauty vloggers, and of course...shopping.
More than a dozen brands participated in Generation Beauty, including bareMinerals, proactive, sexyhair, Anastasia, Benefit, Temptu, Nicole by OPI, Pixi, SOHO, Makeup Forever, NYX, BHcosmetic, Pacifica, Smashbox, TAT2U, and even Toni&Guy Hair Dressing Academy. In adddition to beauty afficiandos being able to sample upcoming products and receiving makeovers, we also received some pretty amazing products from the booths during the Saturday and Sunday happy hours. I am amazed at how many products, most full-sized, we received...for free!
The "All I've Ever Wanted" Box - NYX, Wicked Dreams - NYX, Dark Spot Corrector - proactive, Refining Mask - proactive, green tea moisturizer - proactive, makeup cleansing wipes - proactive,
Powder Play - Sexy Hair, Renewal Beach Spray - Sexy Hair, Hit the Lights (Selena Gomez) - Nicole by OPI, Kissed at Midnight (Selena Gomez) - Nicole by OPI, Millionaire - Nailtini, They're Real Mascara - Benefit,
Benetint - Benefit, LED Lighted Eyebrow Tweezer - BHcosmetics, Lip Balm (Dusty Rose) - City Color Cosmetics, Cosmetic Pouches - Ipsy, BHcosmetics, SOHO, Get A Grip Foundation Brush - SOHO, Large Lash Mascara (Best Brown) - pixi,
Endless Silky Eye Pen (Oyster Glow) - pixi, Eye Bright Primer (Au Naturel) - pixi, Lid Last Shadow Pen (Mocha) - pixi, Lip Blush (Purity) - pixi, Dream Youth Day and Night Face Cream - Pacifica,
Color Quench Lip Tint (Guava Berry) - Pacifica, Photo Finish Foundation Primer - Smashbox, Full Exposure Mascara (Jet Black) - Smashbox, Lip Enhancing Gloss (Illume) - Smashbox,
Photo Op Eye Shadow Trio (Shutterspeed) - Smashbox, Slide On Eye Liner (Azure) - NYX, Aqua EyesWaterproof Eye Liner - Makeup Forever, Smokey Extravagant Mascara - Makeup Forever,
Lash Genius Clear Waterproof Topcoat - Anastasia, Clear Brow Gel - Anastasia, Lip Creme Extreme (LOL) - TAT2U, Lip Gloss (Hot Mess) - Be A Bombshell..., Undereye Concealer (Medium) - Temptu,
Base Smooth & Matte Primer - Temptu
READY Eyeshadow 2.0 (The Paradise Found), READY Foundation Broad Spectrum SPF 20 (Golden Tan),
marvelous MOXIE Lip Gloss (Dare Devil), Precision Face Brush - bareMinerals
Wicked Dreams (24 Shadows) - NYX
Photo Op Eye Shadow Trio (Shutterspeed) - Smashbox
One of the booths that gravitated towards at Generation Beauty, was Makeup Forevers. I had the opportunity for one of their makeup artists to try their HD foundation, concealer, blush, and finishing powder on me and WOW! Where have I been? I was really impressed with the coverage...so much so, that I hit their booth again the next day for another makeup artist to do their magic. Hopelessly addicted, I know. (lol!)
In addition to the awesome giveaways and consultations we received at many booths, we also had the opportunity to purchase products from a few at a nice discount. I've had the toughest time finding Pacifica at my local Targets so I had to plunder and pillage their booth. I have been wanting their Indian Coconut Nectar body butter and perfume for the longest time so I was ecstatic to see it for sale. Their Mystical and Enlighten eyeshadow palettes are gorgeous, I don't think the photos do them justice. (I tried!)
Good Karm Skincare Set (Sea Foam Complete Face Wash, Dream Youth Day and Night Face Cream, Alight Multi-Mineral BB Cream, Color Quench Lip Tint - Guava Berry)
Wanderlust Beauty Set (Alight Multi-Mineral BB Cream, Color Quench Lip Tint - Sugared Fig, Coconut Infused Mineral Eye Shadow - Mermaid Aqua, Treasure)
Body Butter (Indian Coconut Nectar), Mystical Supernatural Eye Shadow Palette, Enlighten Eye Brightening Shadow Palette - Pacifica
Mystical Supernatural Eye Shadow Palette (Opal, Moonbeam, Celestial, Stargazer) - Pacifica
Enlighten Eye Brightening Shadow Palette (Skinny Dip, Coral Sand, Golden, Urchin) - Pacifica
bhcosmetics was only offering a handful of palettes, and maybe a brush kit or two, at their booth, but they did have their California Makeup Palette Collection! I've been wanting these for months! bhcosmetics are super pigmented and you can't resist their low pricepoint!
Finally, my last purchase was at the Anastastia booth. I scooped up their Brow Genius Kit which is very different way of primping eye brows. More to follow on this product.
Brow Genius Kit - Anastasia
Overall, I had a great time and really enjoyed my experience at Generation Beauty 2013. It was so great to meet so many ladies in person and to network with brands that I usually shy away from when I'm at Sephora or Ulta. I received the Generation Beauty 2014 pre-registration notification earlier this week. I had so much fun...will definitely be attending next year!